Is Threads Catching On? A Look at How the Most Followed X Profiles Are Engaging in the App

While the Threads community is slowly taking shape, which is further solidifying it as a viable alternative to Twitter/X, there are still some signs of growing pains, especially among certain interest areas, many of which are still yet to migrate across to the platform in any significant way.

Which could be fine. Threads is already up to 100 million users, and following its launch in Europe last month, I anticipate that Meta will update this to 200 million, if not more, as part of its Q4 earnings announcement next week.

But I have also noticed that some users who had seemingly made the switch to Threads have since drifted back to X, instead of sticking with the new app.

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