Snapchat is Now Up to 800 Million Monthly Active Users

After a not-so-great Q4 earnings report, which sent shares in the company tumbling yesterday, Snap has today revealed some good news, with its monthly active user count now up to 800 million, rising from the 750 million MAU that it reported in February last year.

Well, it’s good in terms of overall figures, but there’s a lot to also be said about how exactly Snap is growing. But we’ll get to that.

As per Snap:

“We’re thrilled to share that Snapchat has surpassed 800 million monthly active users! From the beginning, Snapchat was built as an alternative to social media for our community to communicate with friends and family, express themselves, and have fun together. Over the years, we’ve prioritized doing what’s right for our community and stayed true to our values. We’ve continued to focus on helping Snapchatters foster connections with friends and family, rather than building mass networks of people they barely know. And those connections have been shown to make people happier - Snapchatters report higher satisfaction with the quality of friendships and relationships with family than non-Snapchatters, and over 90% of Snapchatters say they feel comfortable, happy and connected when using our service.”

The article social media today